Project Overview and Planning

Project Overview

A creative enterprise is the inception of a project which is then brought to full fruition though research and production which is then sold for a profit. This is what I will be working to accomplish over the next few months throughout this project.

Undertaking this gives me a multitude of aims to achieve though out the project which are important to maximize its success; the first of which is researching which sort of product to create. This will start with initial idea generating and lead into research on to which product would be the most viable depending on factors such as: how long will it take to produce, is it the sort of product I could sell in the time frame I have, is it viable with my skill set, who much will it cost and will I be able to make a return on it? These are all factors which I will need to take into consideration. After I have decided on the product my next aim will be market research, this will comprise of looking at what sort of styles and trends are popular right now and how I can capitalise on them in my work as well as looking what’s in the market right now and what is and isn’t selling though primary and secondary research. I will also be looking at where these are selling both online and offline since internet shopping is such a huge part of a lot of people’s expenditure; this will also aid me when choosing what location so sell my work at by seeing what sort of places is best to sell. This will then lead to looking into the next aim of looking at the target market, this will include using primary and secondary research to gather what sort of age, gender, and wage bracket buy the sort of items, this will then go onto look at what sort of places these people are shopping at which I will then be able to cross with my market research to find the ideal place to sell where both the items are selling and my target market will be buying to optimise sales. The next aim will be to create a budget which will aid me in the production processes and at keeping prices inline and on target with spending which will result in a greater possible profit. This will then lead on to the next aim which is creating a high quality product, this will be done though using my personal skill to the best of its ability while also making the most out of other companies who will produce products to a high quality for a price which will be included in budgeting; also in this time I will use the research to help create an appealing product which will hopefully increase sales. The last aim will be to fine appropriate places to sell the products and implement selling, this will potentially be though several avenues to maximise the spread of the product and so increase sales; in this time I will also use the research to pin point the best places to sell to potentially increase sale. I will also aim to create a good business plan as this is something which I could use to approach businesses with and potentially investors in the future, making it valuable.

Though out this I will also need my own skills set and also work on developing them throughout, one of the main skills I will need and will be improved upon by this project will be my researching skills and the ability to collect relevant secondary and primary research which will then hopefully prove itself in the selling of the product. I will also need skills in planning and budgeting, this is important as without plans and budget not only could the time scale and windows for selling become hard to find but it will also decrease overspending and help keep the profit stay a profit; this is also something that will be developed though out. I will also use and develop my practical illustration skill as this will be key in designing and creating a quality product which will be appealing to buy. Communication will also be an important skill which will be developed throughout, it will be used at multiple times throughout the project from gaining primary research to selling the product face to face and landing somewhere to sell it too making it a key skill. Overall these skills will all be important in reaching the aims previously mentioned while also forwarding by the project and so helping me in the future.

Planning

In planning out this project I wanted to make sure I took certain time constraints into consideration, such as the desire to sell in time for Christmas which means having the product finished and ready to sell by mid-November which is the height of the Christmas selling season as I found out though research, baring this in mind means I have been able to plan out my project as shown below in the Gant chart.

When planning this Gant chart I had to take into consideration the very short time frame I would have to get a made product finished in time for implementation though mid-November and so I have planned to solely focus on that for the first few weeks so I can move things around faster and hopefully be able to capitalize on the Christmas sales while maintaining quality in both the product and the research. I have also left a large span of time to sell the product as yet again this will largely improve the probability of making a profit overall.